Ala Lockhart is a visual storyteller, that turns ideas into eye-catching designs.
Illustrations
Self Love Series
The Little Frog
Going Green Series
SHEIN X Series
Projects
Services
Branding &
Identity System
Logo & Identity • Style Guide • Packaging • Art Direction • Design Research
Illustrations
& Iconography
Editorial Illustrations • Landscape Illustrations • Character Design
Social Media Content
Logo & Identity • Style Guide • Packaging • Art Direction • Design Research
Question? Comment?
Feel free to drop a line.
You can reach me via this form or at alalockh.arts@gmail.com
Don’t be shy, feel free to leave a message.
Illustrations
Self Love Series
The Little Frog
Going Green Series
SHEIN X Series
Death In The Forest
Jazz Hop Cafe
Self Love Series
Be kind to yourself. These illustrations were an inspiration to nurture your self-love and build a foundation of inner peace.
Project type
Personal Project
Tools Used
Photoshop, Illustrator, Procreate
Role
Illustrator
Year
2023
Going Green Series
Eat well, live green! Healthy choices can also be kind not just to our bodies, but to the Earth as well. Small changes can make a big difference for you and the environment.
Project type
Personal Project - Editorial
Tools Used
Photoshop, Illustrator
Role
Illustrator
Year
2021
Death in the Forest
What are rare mushroom hunters really searching for? Collaborated with the features editor at Eater to produce three illustrated materials from sketches to final renderings for a longform feature about rare mushroom hunting. Read article here.
Project type
Editorial work for Eater
Tools Used
Photoshop, Illustrator
Role
Editorial Illustrator
Year
2017
SHEIN X Series
Partnered with the online fast fashion retailer SHEIN to create a capsule collection with my work.
Project type
Contract
Tools Used
Procreate
Role
Illustrator
Year
2021 - 2022
The Little Frog
This project began as a fun little joke for my niece and nephew, This specific story was one that my dad used to tell my brother and I when we were little. Full project here
Project type
Personal
Tools Used
Procreate, Photoshop
Role
Illustrator
Year
2025
The Jazz Hop Cafe
Artwork commissioned for The Jazz Hop Café, a record label & merch store, serving freshly roasted jazz hop & lofi beats.
Project type
Commission
Tools Used
Procreate, Photoshop, Illustrator
Role
Illustrator
Year
2018 - 2025
Graphic Design
Chozen Rootz
Grace & Glory
Glam Goodiez
A Maven Suites LLC.
Poppy PlayHouse
NutriCelebrity
Graphic Design
Chozen Rootz
The Vibe: Tropical, Vibrant, Empowering, Holistic & Authentic.
Chozen Rootz provides a holistic solution for women suffering from extreme dry skin issues, such as psoriasis and eczema, and those dealing with hair breakage and bald spots. The products are designed to offer lasting results by addressing the root causes of these issues rather than providing temporary fixes. The brand focuses on natural, effective ingredients and traditional remedies passed down through generations, offering a family-like experience and a connection to Caribbean heritage.
Project type
Brand Identity & Marketing Collateral
Year
2024
Tools Used
Photoshop, Illustrator, Canva
Grapefruit. Carrot Orange. Smalt Blue. Drab. Fuscous Grey.
Grace & Glory
The Vibe:
Holy, Earthy, Spiritual & Nourishing.
Grace and Glory Handmade Soaps is a business that deals with handmade natural, toxin free soaps. Their goal is to make healthier cleansers for those that are willing to pay a little more for the health benefits that come with it their products.
Project type
Logo & Brand Identity, Icons, Labels, Social Media
Year
2022
Tools Used
Photoshop, Illustrator
Smoky Black. Milk Chocolate. Leather. Luxor Gold. Indian Yellow.
Glam Goodiez
The Vibe:
Glamourous, Edgy, and Luscious.
Project type
Brand Identity & Social Media Kit
Year
2025
Tools Used
Photoshop, Illustrator, Canva
Glam Goodiez empowers nail techs to elevate their artistry, attract more high-paying clients, and increase their income—without overworking themselves. Through innovative airbrush tools, trend-forward designs, and expert training, we help nail techs work smarter, not harder— allowing them to speed up services, stay ahead of trends, and create a thriving business with more freedom and flexibility.
Dark Hot Pink. Flame Pea. Jaguar Black. Moody Blue. Purple Jam.
A Maven Suites LLC.
The Vibe: Growth, Empowering, and Motivational.
A Maven Suites LLC. was founded to help business owners, their managers, and staff maintain professionalism despite the situation. We have moved away from patience and compassion and the goal is to bring it back. Reviving the why behind why people decided to do business in the first place.
Project type
Brand Identity & Social Media Kit
Year
2022
Tools Used
Photoshop, Illustrator
Goldenrod. Amazon. Army Green. Burning Sand.
Poppy’s Play House
The Vibe:
Vibrant, Friendly, and Fun.
After searching tirelessly for cute and affordable clothes for her newborn son, Jailyn Powell decided to open a store specifically tailored to infant and toddler boys. If you have been searching high and low for cute, affordable, and trendy clothes for your handsome rambunctious sons, look no further! Poppy’s Play House welcomes you, because boys just wanna have fun, too!
Project type
Brand Identity, Social Media Kit, Clothing Tags
Year
2021
Tools Used
Photoshop, Illustrator
Saffron. Outrageous Orange. Dark Cerulean. Jordy Blue.
Health & Wellness.
Project type
Brand Identity, Packaging Design, Marketing
Year
2025
Tools Used
Photoshop, Illustrator, Klaviyo, Canva
NutriCelebrity® helps millions of people manage and maintain a healthy lifestyle. Their mission is to identify, select, and provide people with a wide-range of high-quality all natural and organic products at affordable prices to maximize health, wellness, and longevity.
Shop
Check Out These Amazing Assets
Whether you're a fellow creative, a collector, or just someone who loves beautiful illustrations, there's something waiting for you here. From templates to tools, my Gumroad shop is the best way to support me!
About Me
Hey there, I'm Ala! Consider me your go-to visual storyteller and graphic designer, bringing 8+ years of experience to the table (or screen!). Based in New York and an FIT alum, I thrive on turning fresh ideas into designs that truly pop. Off the clock, you'll find me curating playlists or experimenting in the kitchen.
Selected Clients
Mind The Pixels | SHEIN | Crezone Enterprise | VOX | Eater | The Brand Hustler
Services
Branding &
Identity System
Logo & Identity • Style Guide • Packaging • Art Direction • Design Research
Illustrations
& Iconography
Editorial Illustrations • Landscape Illustrations • Character Design
Social Media Content
Logo & Identity • Style Guide • Packaging • Art Direction • Design Research
My creative projects are built upon the three C’s.
While each project is unique, I typically adhere to this standard structure as a guideline for best practices.
1. Consult
First, I obtain as many details as possible about the goals and objectives of the project. With this, I develop mood boards based off of the client’s vision.
2. Concept
After outlining the ideas, I work through sketches based on what was discussed. Developing at least 3 rough concepts. Then review with the client to finalize a direction.
3. Creation
The design and production stage, In which I create all assets or prototypes for the client to review. Just sit back, relax, and wait to get your designs!
4. Review
I engage with the client about design or text modifications prior to finalizing the assets, which may include 2-3 rounds of proofs.
5. Finalize
Then finally, I refine and prepare the finished design(s) for the client to receive.
Let's Create Something Cool!
Interested in working together?
Do you have a unique project in mind?
Feel free to contact me.
Whether you’re looking to collaborate, commission a piece, or just want to say hello —
I’d love to hear from you!
You can reach me via the form below or at alalockh.arts@gmail.com.