Ala Lockhart is a visual storyteller, that turns ideas into eye-catching designs.

Illustrations

Self Love Series

The Little Frog

Going Green Series

SHEIN X Series

Projects

Services

Branding &
Identity System

Logo & Identity • Style Guide • Packaging • Art Direction • Design Research

Illustrations
& Iconography

Editorial Illustrations • Landscape Illustrations • Character Design

Social Media Content

Logo & Identity • Style Guide • Packaging • Art Direction • Design Research

Question? Comment?

Feel free to drop a line.

You can reach me via this form or at [email protected]
Don’t be shy, feel free to leave a message.

Illustrations

Self Love Series

Be kind to yourself. These illustrations were an inspiration to nurture your self-love and build a foundation of inner peace.

Project type

Personal Project

Tools Used

Photoshop, Illustrator, Procreate

Role

Illustrator

Year

2023

Going Green Series

Eat well, live green! Healthy choices can also be kind not just to our bodies, but to the Earth as well. Small changes can make a big difference for you and the environment.

Project type

Personal Project - Editorial

Tools Used

Photoshop, Illustrator

Role

Illustrator

Year

2021

Death in the Forest

What are rare mushroom hunters really searching for? Collaborated with the features editor at Eater to produce three illustrated materials from sketches to final renderings for a longform feature about rare mushroom hunting. Read article here.

Project type

Editorial work for Eater

Tools Used

Photoshop, Illustrator

Role

Editorial Illustrator

Year

2017

SHEIN X Series

Partnered with the online fast fashion retailer SHEIN to create a capsule collection with my work.

Project type

Contract

Tools Used

Procreate

Role

Illustrator

Year

2021 - 2022

The Little Frog

This project began as a fun little joke for my niece and nephew, This specific story was one that my dad used to tell my brother and I when we were little. Full project here

Project type

Personal

Tools Used

Procreate, Photoshop

Role

Illustrator

Year

2025

The Jazz Hop Cafe

Artwork commissioned for The Jazz Hop Café, a record label & merch store, serving freshly roasted jazz hop & lofi beats.

Project type

Commission

Tools Used

Procreate, Photoshop, Illustrator

Role

Illustrator

Year

2018 - 2025

Graphic Design

Graphic Design

Chozen Rootz

The Vibe: Tropical, Vibrant, Empowering, Holistic & Authentic.

Chozen Rootz provides a holistic solution for women suffering from extreme dry skin issues, such as psoriasis and eczema, and those dealing with hair breakage and bald spots. The products are designed to offer lasting results by addressing the root causes of these issues rather than providing temporary fixes. The brand focuses on natural, effective ingredients and traditional remedies passed down through generations, offering a family-like experience and a connection to Caribbean heritage.

Project type

Brand Identity & Marketing Collateral

Year

2024

Tools Used

Photoshop, Illustrator, Canva

Grapefruit. Carrot Orange. Smalt Blue. Drab. Fuscous Grey.

Grace & Glory

The Vibe:
Holy, Earthy, Spiritual & Nourishing.

Grace and Glory Handmade Soaps is a business that deals with handmade natural, toxin free soaps. Their goal is to make healthier cleansers for those that are willing to pay a little more for the health benefits that come with it their products.

Project type

Logo & Brand Identity, Icons, Labels, Social Media

Year

2022

Tools Used

Photoshop, Illustrator

Smoky Black. Milk Chocolate. Leather. Luxor Gold. Indian Yellow.

Glam Goodiez

The Vibe:
Glamourous, Edgy, and Luscious.

Project type

Brand Identity & Social Media Kit

Year

2025

Tools Used

Photoshop, Illustrator, Canva

Glam Goodiez empowers nail techs to elevate their artistry, attract more high-paying clients, and increase their income—without overworking themselves. Through innovative airbrush tools, trend-forward designs, and expert training, we help nail techs work smarter, not harder— allowing them to speed up services, stay ahead of trends, and create a thriving business with more freedom and flexibility.

Dark Hot Pink. Flame Pea. Jaguar Black. Moody Blue. Purple Jam.

A Maven Suites LLC.

The Vibe: Growth, Empowering, and Motivational.

A Maven Suites LLC. was founded to help business owners, their managers, and staff maintain professionalism despite the situation. We have moved away from patience and compassion and the goal is to bring it back. Reviving the why behind why people decided to do business in the first place.

Project type

Brand Identity & Social Media Kit

Year

2022

Tools Used

Photoshop, Illustrator

Goldenrod. Amazon. Army Green. Burning Sand.

Poppy’s Play House

The Vibe:
Vibrant, Friendly, and Fun.

After searching tirelessly for cute and affordable clothes for her newborn son, Jailyn Powell decided to open a store specifically tailored to infant and toddler boys. If you have been searching high and low for cute, affordable, and trendy clothes for your handsome rambunctious sons, look no further! Poppy’s Play House welcomes you, because boys just wanna have fun, too!

Project type

Brand Identity, Social Media Kit, Clothing Tags

Year

2021

Tools Used

Photoshop, Illustrator

Saffron. Outrageous Orange. Dark Cerulean. Jordy Blue.

Health & Wellness.

Project type

Brand Identity, Packaging Design, Marketing

Year

2025

Tools Used

Photoshop, Illustrator, Klaviyo, Canva

NutriCelebrity® helps millions of people manage and maintain a healthy lifestyle. Their mission is to identify, select, and provide people with a wide-range of high-quality all natural and organic products at affordable prices to maximize health, wellness, and longevity.

Shop

Check Out These Amazing Assets

Whether you're a fellow creative, a collector, or just someone who loves to browse, there's something waiting for you here!

Willow & Hearth - Home Decor
Carrd Site Template

This website has a sleek, editorial look — something you might find on a modern design blog, homeware store, or interior stylist's portfolio. With 4 pages it's designed to elevate the work of interior decorators & more!

SimplySavvy - Finance Coach
Carrd Site Template

Are you a service-based professional who wants a modern, trustworthy, and affordable site? Build trust, showcase your expertise, and attract your ideal clients — all with one simple, elegant Carrd template.

The Darling Daisy - Flower Shop
Carrd Site Template

Whether you specialize in floral arrangements, custom cakes, or curated gift boxes, this template is designed with the care, creativity, and sprinkle of magic that defines your artistry!

Rooted & Florece - Wellness & Therapy
Carrd Site Template

This template is graceful, light, and modern. It naturally evokes clarity, calm, and a personal touch—perfect for a mental health / therapy / virtual assistant brand.

FAQs

Willow & Hearth FAQ
Are all the items in your shop digital? +
Yes, absolutely! All templates and any accompanying perks are entirely digital products.
Do the templates come with instructions? +
Yes, but only for the custom code sections or code embed elements included in the templates. Carrd itself is very intuitive however, I would recommend consulting their excellent documentation pages here. This ensures you can easily personalize those advanced features without a hitch.
Where can I buy your Carrd website templates? +
You have two convenient options! You can purchase my templates either directly from Carrd's official Maker Program or from my Gumroad page. Just click the template picture on this page to go straight to Gumroad, or click the buttons underneath the product image to view or purchase it on Carrd.
Buying the websites on Carrd vs. Gumroad? +
While you get the same great template, purchasing on Gumroad often comes with extra perks! These can include bonus color palette suggestions, curated Google Font pairings, and helpful demo copy to make customization even easier. Check each product description for specific Gumroad bonuses.
Do I need a Carrd Pro account to use these templates? +
Most of my templates do require a Pro Standard account because they utilize advanced features like custom forms, code embeds, or advanced publishing options. I always clearly list the specific required plan level in the product description and on the product images, so you'll know exactly what's needed before you buy. A Carrd Pro Standard plan is an incredible value at just $19/year!
How do I install a template once I purchase it? +
Once you complete your purchase (whether on Carrd directly or via Gumroad), the template will be automatically added to your Carrd templates library. Carrd makes it super simple and beginner-friendly, guiding you through the installation step by step right within your dashboard. The procedure on Gumroad is quite similar; however, you will need to wait for me to manually send you a link (within 24 hours) to the template via the email address linked to your purchase.
Can I change the template’s layout or design completely? +
Yes, absolutely! Every template is 100% customizable. You have full control to edit the text, images, colors, fonts, and even the layout. Feel free to make it truly yours! While the basics are easy, keep in mind that very advanced layout changes might require a bit of extra Carrd know-how.
Are the templates mobile-friendly? +
Totally! All my templates are designed to be fully responsive, meaning they're built to look stunning and function perfectly on mobile phones, tablets, and desktop computers. I recommend testing your final site on multiple devices to ensure everything looks exactly how you want it.
Can I try out the template before purchasing? +
Of course! I want you to be confident in your purchase. Every template comes with a live demo link so you can fully preview the layout, features, and overall aesthetic before committing. Take a look and see if it's the right fit for what you need!
Can I sell or redistribute the template I purchase? +
No. Reselling, redistributing, or using them commercially (i.e., making new products from them to sell to others) is not permitted.
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About Me

Hey there, I'm Ala! Consider me your go-to visual storyteller and graphic designer, bringing 8+ years of experience to the table (or screen!). Based in New York and an FIT alum, I thrive on turning fresh ideas into designs that truly pop. Off the clock, you'll find me curating playlists or experimenting in the kitchen.

Selected Clients
Mind The Pixels | SHEIN | Crezone Enterprise | VOX | Eater | The Brand Hustler

Services

Branding &
Identity System

Logo & Identity • Style Guide • Packaging • Art Direction • Design Research

Illustrations
& Iconography

Editorial Illustrations • Landscape Illustrations • Character Design

Social Media Content

Logo & Identity • Style Guide • Packaging • Art Direction • Design Research

My creative projects are built upon the three C’s.

While each project is unique, I typically adhere to this standard structure as a guideline for best practices.

1. Consult

First, I obtain as many details as possible about the goals and objectives of the project. With this, I develop mood boards based off of the client’s vision.

2. Concept

After outlining the ideas, I work through sketches based on what was discussed. Developing at least 3 rough concepts. Then review with the client to finalize a direction.

3. Creation

The design and production stage, In which I create all assets or prototypes for the client to review. Just sit back, relax, and wait to get your designs!

4. Review

I engage with the client about design or text modifications prior to finalizing the assets, which may include 2-3 rounds of proofs.

5. Finalize

Then finally, I refine and prepare the finished design(s) for the client to receive.

Let's Create Something Cool!

Interested in working together?
Do you have a unique project in mind?
Feel free to contact me.

Whether you’re looking to collaborate, commission a piece, or just want to say hello —
I’d love to hear from you!

You can reach me via the form below or at [email protected].